Hubert Studio

Rensa
— Event Identity
& Opening Film

Year
2023

Type
Explainer Rebranding

Role
Creative Lead
Illustration
Animation

A herritage story with a very personal touch

Following PostNL’s rebrand by Studio Dumbar, we worked with VividBlue and Studio Dumbar to develop a new explainer format for the Dutch postal service. The goal was to bring its services to life in a way that felt clear, contemporary and true to the updated brand.

My Role

Turning the timeline into a storyboard that was ready for motion
Turning the same storyboard into an engaing film within the custom developed treatment
Additional motion design on the deliverbles for the event identity. Such as loops, bumpers and speaker annoucements.

Recognisable visual langue

Working within the established brand identity, we developed a flexible animation style that balances clarity with character. Every visual element serves the story, creating a fresh and recognisable explainer format that makes PostNL’s services easier to understand and more engaging to watch.

Process

Team

Art Direction:

Vivid Blue

Project manager:
Carmen Benneker

Creative Lead Hubert Heutinck

Visual DesignMaya Knepflé
Julian Theelen
Hubert Heutinck

Motion Design

Joost Marcelis
Hubert Heutinck

Sound Design
Julian Theelen

Contact

Mail